• Case Study 4: Lytr: a closet reorganization app

  • Overview

  • Closet organizing app geared towards men that allows you to take a picture based  inventory to track your wardrobe while also helping you discard, donate, sell or manage your storage  

  • Problem statement

  • Messy Ted, lives with his girlfriend and needs a way to organize his closet while keeping track of what he needs to sell, keep, donate, or throw out.

  • Users and audience

  • Messy Ted, lives with his girlfriend and needs a way to organize his closet while keeping track of what he needs to sell, keep, donate, or throw out.

  • Roles and responsibilities

  • Developed app from scratch

  • Scope and constraints

  • Most closet organizing apps are directed more towards women, this one is meant for men to be more organized as we tend not to be. 

  • Process and what you did

Lytr® app

Overview
 
Presently is a lightweight journaling app that helps users remember the little moments in their day. It’s so lightweight, however, that they’re struggling to keep users engaged. Presently needs a way to motivate their users to post daily

Problem statement

Presently has read user complaints that there’s a lack of detail and specificity when it comes to mood tracking, and that they would like to be able to use their compiled data to keep a better eye on their mental health.

​​

    • Users and audience
    • Anxious Alice picture and some bullet points
  • Roles and responsibilities

    • I was the Visual Design Lead and Co-Lead Interaction Designer I 

SCOPE & CONSTRAINTS

Based on usability tests, buttons were confusing. We kept the simple green palette but added a bit more shades of green to create a rich color experience. Many journal entries were lost/erased so a sign-in page with cloud storage will allow her journal entries to stay in her account and allows to track for long periods of time.

PROCESS & ROLE

 

I developed the walkthrough screens and the sign-up screen. Here are a few reiterations based on feedback and design simplification based on Alice’s needs.

Outcomes and lessons

Final product contains the 3 button nav bar but now each page is much more robust with overall stimulating visual design, explanations to help first time users and a better way to track moods while encouraging users. Alice is content with her mood tracking and overall journaling progress.

  • Instagram
  • Twitter
  • LinkedIn

© Copyright 2020 Franklyn Espinoza