Prosodio - Pointer App

Overview
 

​Presently is a lightweight journaling app that helps users remember the little moments in their day. It’s so lightweight, however, that they’re struggling to keep users engaged. Presently needs a way to motivate their users to post daily

Project Details

 

4 Member Team

Roles and responsibilities

Visual Design Lead  I  Co-Lead Interaction Designer

 

DISCOVER

PROBLEM STATEMENT

With virtual school starting for her oldest child, Aubrey wants to feel empowered with the technology she uses to instill a love of literacy and make the bonding experience of reading aloud together a positive and productive one.

 

However, due to a busy work-from-home schedule, Aubrey can’t always monitor her children’s reading progress, so Aubrey needs to know that her kids are measurably learning enough from each storytime to feel confident they can continue reading on their own.

SCOPE & CONSTRAINTS

Based on usability tests, buttons were confusing. We kept the simple green palette but added a bit more shades of green to create a rich color experience.

Many journal entries were lost/erased so a sign-in page with cloud storage will allow

her journal entries to stay in her account

and allows to track for long periods of time.

PERSONA - OUR PROTAGONIST

AUBREY BANKS

  • Not enough time when working

  • Easy to use, intuitive

  • Engaging for kids

  • No boundaries or focus during Pandemic

What’s the problem? Who’s the protagonist? 

What’s our plan of action? 

What’s the story? What are our goals?

 

HERE IS OUR STORY...

 

USER QUOTES REGARDING USER FRIENDLY / ACCESSIBILITY APP:

“Not many internet providers out here...” (Ability to work offline)

“Going back and forth between platforms is a struggle.”  (Single platform and consistency)

 

“...I’m not very computer literate…”   (Not too technical; more straightforward and simple)

Understanding the background, our steps: 

 

  • Interviewed Ruben, the Client. 

  • Reviewed his research on Parent and Child Literacy.

  • Began our research with relevant articles.

  • Heuristics Evaluation and Comparative Analysis.

The top 4 pain points discovered during

User Interviews include:

  • Tech affinity

  • Child engagement

  • Child autonomy when necessary

  • Child reading progress

 

DEFINE

COMPETITIVE ANALYSIS

ORIGINAL APP BASIC LAYOUT

PROCESS & ROLE

 

I developed the walkthrough screens and the sign-up screen. Here are a few reiterations based on feedback and design simplification based on Alice’s needs.

USABILITY TESTING RESULTS

Mood tracking button

  • “Looks like a sticker”

  • “Face not intuitive enough”


Photo upload button

  • Photo upload button placement 

  • Photo upload button should be a more standard “camera” icon


Bar graph

  • “I don’t follow”

  • Preference for a bar graph

  • Too much blank space on graph

 

DEVELOP

A step by step iteration/reiteration process just by designing the sign up screen. I kept with the brand green and charcoal while taking the liberty of adding a hint of yellow via a gradient. Later versions had the "lemon-lime" color subdued for a more frosted look. Much easier and calming for Alice.

BEFORE

AFTER

BEFORE

AFTER

AFTER

 

DELIVER

ORIGINAL LAYOUT

UPDATED VISUALIZATION AND ENHANCE FEATURES

For the future
 
After the redesign and enhancement of the Presently App, my main goal was to make it compete and be a contender in the journaling/gratitude app industry. with that being accomplished, my team and I would consider:
  • Adding achievements
  • Mental health resources
  • Recaps for month or year
  • Hi-Fi Usability Testing
  • Instagram
  • Twitter
  • LinkedIn

© Copyright 2020 Franklyn Espinoza