Beyond: An Adventurer's App

PROJECT DETAILS

1 person team.

ROLES & RESPONSIBILITIES

UX/UI designer that designed an

app from an initial concept.

OVERVIEW
 

Developed an app for one user: Lee Edwards that allows him to search for outdoor activities in Austin, TX while also allowing him to blog and take pictures to upload in cloud-based storage login.

DISCOVER

 
MEET LEE EDWARDS
  • Moved to Austin from Detroit, MI

  • He was a beer/wine distributor

  • Enjoyed traveling for business then and now he wants to do it for pleasure

  • He enjoys the outdoors

  • He often goes biking, kayaking, hiking and is overall an adventurer

PROBLEM STATEMENT

Lee is new in town, doesn’t know anyone or any places to go for outdoor activities like hiking, jogging, kayaking, etc. Googling randomly provides very little clarity and is underwhelmed by the limited choices on google and notices that there are many places he found on his own that google didn’t list.

DEFINE

 

Our recording session for our free-flowing conversation.

The affinity mapping session, where I discovered the solution based on the arising patterns.

 

DEVELOP

Initial sketches, brainstorming icons, storyboards, maps and a symphony of free-flowing ideas!

The Ideation: I grabbed keywords from our conversation and used them as the basis of the navigation bar tools for the app like Seek, Tell, Home, Finds, and You and based the user flow in that manner. 

STORY BOARD

The storyboard that I created for the app based on the user’s need.

 

DELIVER

Introducing Beyond: An Adventurer's App!

An App that will help new adventurers find local outdoor activities based on your location. It also helps you document and keep track of your journey via a cloud based sign in storage network.

SIGN UP PAGE

THIS A SITE MAP LAYOUT OF HOW THE NAVIGATON BAR CONNECTS WITH THE WHOLE APP

NOTES

CAMERA

HOME PAGE

SEEK

TELL

FINDS

YOU

In Conclusion:

 

Initially, I did solve his problem by making an effective app that would aid Lee in finding the outdoor activity in the new city he would visit. He was able to check out the app and enjoy the ease of comfort of staying within one app.

What I learned was that my initial plans were very broad, ambitious and exceeded my bandwidth and in order to complete the task in time, I would have to trim the app and make it much simpler. Solving one main problem instead of trying to solve all possible problems.

 

What I would do differently next time is to just focus, simplify and accomplish the main objective.

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© Copyright 2020 Franklyn Espinoza